MarTech Interview with Matt Tipperreiter | |
How do you think this graph enhances the effectiveness of marketing strategies across various industries? a. Experian’s Offline Graph is already driving value across industries. Here’s some examples: i. A big box retailer fills in the blanks of their existing customer data and builds a database of prospects. ii. A media platform more effectively onboards advertisers’ segments, enabling advertisers to reach more of their customers. iii. A web publisher who has the name and hashed email (HEM) of a website visitor can append street address in support of a direct mail campaign. There must be some unique cases for the offline graph that may not be recognized widely yet; can you share some of your insights on this? a. One unique use case that we’ve seen is using the Offline Graph to build a more complete profile of consumers who make in-store purchases. Brands with large numbers of in-store credit card transactions usually capture limited consumer data from those sales. These brands turn to Experian to license Offline Graph to resolve their partial data like email, phone number, or other geographic data points, such as a store’s trade area, to a known consumer. In doing so, they gain a more complete and accurate profile of their consumer, understanding who was already a customer versus who is a brand-new shopper, which helps them learn more about them and connect with them. Read Full Interview Here :- https://www.martechcube.com/martech-interview-with-matt-tipperreiter/ Visit Our Website:- https://www.martechcube.com | |
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