MarTech Interview with Peter Proud | |
You started from managing strategic accounts at Microsoft and Accenture to founding. Could you share the key experiences and core values that shaped your leadership style and approach to entrepreneurship? I’ve always been entrepreneurial, even within large enterprises. The term “entrepreneur” originates from the French word “entreprendre,” meaning “to undertake.” I’ve always been willing to undertake any task that would drive success—it’s a form of tenacity. I think this is the main core value I brought to starting a company. For example, myself and the CVP of Innovation at Citibank once wrote a business idea that ended up being sold to Capital One. No one asked us to do this; we just did it because we saw the opportunity. Another value I carry is the importance of getting the product right. Steve Jobs famously said, “You can get a lot wrong if you get the product right,” and I’ve taken that to heart. At Forrit, we are passionate about delivering exceptional client value through a product that solves real problems. Lastly, investing in talent has been a significant focus for us. We’ve championed apprenticeships, doubling down on developing talent to bridge gaps in areas where hiring has been challenging. Read Full Interview Here :- https://www.martechcube.com/martech-interview-with-peter-proud/ Visit Our Website:- https://www.martechcube.com | |
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