What Is Local SEO and Why Is It So Important? | |
A Simple Guide to Local SEO Do you know why local SEO is important, whether it’s relevant to your business, and how to improve your chances of success with local customers and clients? This blog is aimed at giving you some clarity on Local SEO — with a bit of hard data thrown in. What is Local SEO? Local SEO is exactly as it sounds. It’s the practice of optimizing your online presence to increase search engine visibility with local users. So, why is local search important? Because 45% of all Google searches are for local businesses. A study done by Forbes showed that 95% of people use their mobile devices to perform local searches — out of which 61% called, and 59% visited the business. Another study showed that 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. Google’s ‘Local Pack’ is the holy grail of local search marketing. You’ve seen those three businesses that appear in the box at the top of the search page along with a map and dropped pins… Well, unsurprisingly, they get more clicks and more customers than any links that appear lower down the page. The big question is: how does a business manage to get into the top three? It’s all part of a robust SEO campaign, and it starts with understanding local SEO — how it works and how to play the game. If you’re looking for advice and help with improving your Local SEO, We can help you. With over 5 years in the business, We are a Manchester-based SEO agency offering straightforward, no-nonsense guidance and technical know-how to improve your online presence. Do I need Local SEO? If your business has a local customer or client base, Local SEO can definitely benefit you. Some businesses may not realize that they could be drawing in more people from outside their local area using Local SEO. This is particularly relevant for anyone in the catering or hospitality business, where non-local visitors may search from elsewhere before coming to your venue. Businesses that typically benefit from Local SEO include: 1. Hospitality — hotels, restaurants, café, bars, etc 2. Medical practices — doctors, dentists, clinics 3. Law firms — solicitors, barrister 4. Local Services — florists, plumbers, electricians, hair salons, accountants, fitness centers, etc | |
| Target State: All States Target City : All Cities Last Update : Jan 06, 2024 11:52 AM Number of Views: 97 | Item Owner : WEBIGG TECHNOLOGY Contact Email: Contact Phone: 424 570 3050 |
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