Original content for SEO | |
There is lots and lots of content out there. Which makes it more difficult to grab and hold the attention of your audience. That’s why you need to make sure that the content on your pages and in your blog posts is new, fresh and above all: original! When you add content to your website, it needs to add value and stand out from everything that’s already out there on the internet. In this post, we’ll explain how you can create original content and give you some examples to draw inspiration from. Google loves originality In order to understand why original content is important for SEO, we’ll only need to take a look at Google’s mission. The first line of their mission reads ‘Our company mission is to organize the world’s information and make it universally accessible and useful.’ In a nutshell, Google wants to offer its users the information that they’re looking for, information that’s valuable to them. If you want to dive deeper into how this works, make sure to read our article on what Google does. So, if you want Google to rank your content, you need to write something that is accessible and useful for your audience. That means that your information should be easy to access and should add something to all the other information on the internet (about a certain topic). This means that you should write something original that is not yet offered in other blogs, articles or websites. What is original content? It’s important to mention that original content doesn’t necessarily have to be new content. Of course, if the story you’re telling is totally new, it will automatically be original. However, giving your (professional) opinion on a certain topic also counts as original content. Your angle to a story could be the thing that makes your content unique and original. Original content could even be an overview of (older) information. Maybe you are able to structure the existing information nicely if that hasn’t been done before. The main thing to keep in mind is that you want to put valuable information out there. Whether it adds a new take on information that’s already out there or tells a new story. If your content is unique and shows your expertise on a subject, you’re on the right track. You need to make sure that you’re not ‘just writing’ content, but that you’re actually publishing resources for your audience. Think about your audience When creating original content, there’s an important factor to keep in mind: your audience. What do you want to tell them? What will be the main message of your article? And what is the purpose? What do you want your audience to do after they’ve read your article? Do you want them to engage, buy your stuff, to read more posts? Thinking about these questions and doing audience research will help give you direction and write original content that you’re audience will want to read. Another factor to consider is the search intent that someone has when they land on your page or post. You may want them to buy your stuff (or register for a newsletter) right away, but this needs to fit with what they want. If someone is looking for information on a topic and they land on a page where you’re focused on pushing your product, you might lose them. Or when they’re ready to make their purchase and land on a page that doesn’t show any products, you might lose a sale. Think about search intent and you’ll be able to tailor your content to someone’s intent. Keyword research always comes first Although an original angle is a key element in writing awesome and SEO-friendly content, every SEO strategy should start with proper keyword research. If you want to rank and attract more traffic to your site, you should focus your SEO efforts on search terms that people are searching for. You might have an idea of what the needs of your audience are, but what words do they use when they search online? What questions do they have? There are a few keyword research tools you can use to get more insight into this. | |
| Target State: All States Target City : All Cities Last Update : Jan 23, 2024 6:36 AM Number of Views: 82 | Item Owner : WEBIGG TECHNOLOGY Contact Email: Contact Phone: 424 570 3050 |
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