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It is a curious topic -transforming businesses into brands. Being a brand is something more valuable than being a business, and it takes a far more strategic approach. But is it really worth the effort to build a brand? Brand vs. Business A business is merely an entity that offers certain goods or services. In all respects it is a soulless entity, devoid of a voice or character, and focuses on the end result. Customers may buy from a business, but they don’t create an “emotional bond” to it. They are reserved for the brand. Brands are essentially “perceptions” that have been carefully crafted by marketers and strategists and encourage customers to equate certain emotions and personality traits to the company. FL 34221, United States Ph: 813-579-9540 Official Email : info@YourDMC.com Official Website : https://dynamicmarketingconsultants.com/ More info : https://dynamicmarketingconsultants.com/digital-design-marketing-transformations-to-turn-small-businesses-into-thriving-brands/ | |
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