Customer Discovery ….A journey with purpose (Computers - Information Technologies)

Item ID 15651141 in Category: Computers - Information Technologies

Customer Discovery ….A journey with purpose


Customer needs are the cornerstone to building a successful product. It’s the responsibility of the Product team and Product manager to identify these needs and craft out a product that would make the customer’s life easier. We call this Customer Discovery.

Customer discovery is a process used by product managers to understand the needs, wants, and pain points of their target customers. This process helps product managers validate their product ideas, identify potential customers, and gather feedback to inform product development and marketing strategies. Techniques used in customer discovery include conducting interviews, surveys, focus groups, usability testing and observations/ethnographic research. The goal of customer discovery is to gather qualitative and quantitative data that can be used to create a product that meets the needs of its target market.
continues...... https://www.byteridge.com/how-to-guides/customer-discovery-a-journey-with-purpose/

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Last Update : May 28, 2024 1:17 AM
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