B2B and B2C Product Strategies | |
Serving B2B and B2C enterprises enormously affects how the product is built. The principles of Product management remain the same but when coming to solving user problems and aligning them with business outcomes, they differ significantly. There are various factors contributing to the differences in product strategies. CUSTOMER’S INFLUENCE In B2B, it is quite common for one customer to need a specific feature based on the business requirements and if the customer is either sponsoring or accounts for a good percent of the Product’s revenue, then the request for the feature should be taken up and it is hard to say No. In B2C, the case of a single customer accounting for a good percent of the revenue is rare and we seldom see scenarios where adjustments were made to a product based on a single user’s request. continues..... https://www.byteridge.com/industry-insights/b2b-and-b2c-product-strategies/ | |
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