How do people interact with search engines? | |
The key to designing and improving any product or service is to understand the human end of it or how real people interact with it. The best way to design better car interiors, for example, is to understand how people interact and use the interiors of their cars. Similarly, if one is to design a marketing strategy geared around SEO and search engine marketing, it begins with understanding how people interact with search engines. You can only give users what they want if you know what they want, what they are already getting and how you can improve it. Let us start by understanding some basic facts and figures about search engines and people, so that we know where we stand today. As of 2011, 59% of internet users make use of a search engine every day, which is just within an inch of the most widely used internet application to date – email, which stands at 61% of users every single day. This shows how the reliance and dominance of search engine activity over other internet activities is growing. Google happens to hold the highest market share, as a report by StatsCounter shows, with 90.62% of traffic being sent worldwide by the giant, followed by Yahoo!’s 3.78% and Bing’s 3.72% Studies by UserCentric clearly demonstrate that users pay more attention to the organic results as opposed to the paid or sponsored results, and they are much more likely to click through to organic results than sponsored results. However, interestingly enough, sponsored results and 21 advertisements receive equal and in some cases more attention when they appear above the organic results. Another finding that the same study made was that users pay little attention to what is contained at the bottom of the page compared to what is contained at the top. https://careerfortune.in/digital-marketing-course-in-pune | |
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