RESOLVE MARKETING CHALLENGES WITH INBOUND MARKETING | |
The B2B marketing landscape in a post-pandemic world is starkly different from what it used to be. Businesses have had to rethink and realign their marketing strategies in radical ways. The global health emergency saw B2B buyers and sellers take to online channels en masse, an anti-crisis response that has now become the new norm. According to McKinsey research, about 70-80% of B2B decision-makers prefer digital self-service or remote customer interactions. However, the B2B marketing environment abounds with challenges, and businesses must constantly adapt to stay on top of their game. As businesses strive to find ways to generate new leads and improve performance, inbound marketing is something B2B marketers should not miss out on. First, let’s explore what inbound marketing is all about before we get into what it can do. continues... https://thesmarketers.com/blogs/resolve-marketing-challenges-with-inbound-marketing/ | |
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