GAP SELLING FOR EFFECTIVE SALES ENABLEMENT – THE WHAT, WHY AND HOW | |
Ever since sales enablement became a mainstream practice in 2019, more brands are incorporating it into their sales strategies. (1) It plays a crucial role in the context of gap selling – you focus on providing the necessary training, information technology, and other tools to the sales team for managing better conversions. Gap selling has quickly gained popularity among B2B marketers owing to its unique problem-solving approach for better sales. continues..... https://thesmarketers.com/blogs/gap-selling-for-sales-enablement/ | |
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