DATA UNIFICATION FOR MARKETING SUCCESS: WHY IT’S SO IMPORTANT? | |
Data is essential for every business function, be it marketing, sales, operations, finance, etc. But contrary to B2C models (where conversions to sales are directly correlated), B2B companies mostly use a siloed approach. This siloed approach affects the conversion rate in the long run as it keeps teams unaware of customer data and behavior. Therefore, it has become essential for B2B organizations to unify customer data by leveraging data unification techniques. They must reconfigure their marketing solutions and must adopt an integrated MarTech stack that unifies the customer journey for better experiences, analytics, and automation. It will also help them in better internal alignment and increased revenue. https://thesmarketers.com/blogs/data-unification/ | |
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| Target State: All States Target City : All Cities Last Update : Jun 18, 2024 6:52 AM Number of Views: 76 | Item Owner : Enoch Pakanati Contact Email: Contact Phone: +91 7396010630 |
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