Product Segmentation | |
Product segmentation is a marketing strategy that involves dividing a company’s product offerings into distinct categories or segments based on specific characteristics or criteria. The goal of product segmentation is to tailor products to meet the needs and preferences of different customer groups more effectively. This strategy allows a company to better target its marketing efforts, optimize pricing strategies, and improve overall customer satisfaction. continues..... https://www.byteridge.com/industry-insights/product-segmentation/ | |
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