Power of Brand Storytelling in Nescafe TV Commercials (Communities - Services Offered)
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Item ID 15694378 in Category: Communities - Services Offered
Power of Brand Storytelling in Nescafe TV Commercials | |
Here is a lesson in branding storytelling by Nescafe. This is an old TV commercial (TVC) of the mid 2010s which is 2 minutes long, but hits bullseye with humour, brand storytelling and brand positioning. Ad talks about the story of a stammering guy who aspires to be a standup comedian. It shows the struggles and ridicule he faces because of his stammering. Until the Eureka moment, where he starts using his weakness as the strength itself. In his stand up gigs, he starts making fun of his stammering itself and hits bull’s eye. Continuing with brand stories of Nescafe, here is a TVC of Nescafe Gold This Nescafe Gold ad is gold in brand storytelling indeed. It showcases the importance of staying in touch with your inner circle In this Ad, a man is metaphorically searching among all the people whom he ever came in touch with in his entire life. He starts asking questions to them, which are highly intimate and personal. E.g. – who all know his pet name, who all seen him cry, who are still in touch with him, etc. Those who don’t know the answer should sit down, while the others shall continue to stand. After the end of all questions, every single person is now sitting. Beautiful storytelling showcasing how we unknowingly miss out to stay in touch, with whom we really love and care. However, it is never too late to get it all back with a fresh start. And what better to get back, than meeting up over a cup of Nescafe Gold. Brand storytelling is extremely tough, as storytelling is a very delicate art that can make or break the brand. To know more: https://deepeshchandran.com/power-of-brand-storytelling-in-nescafe-tv-commercials/  | |
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| Target State: All States Target City : Pune, Maharashtra India Last Update : Jul 06, 2024 3:39 AM Number of Views: 80 | Item Owner : Deepesh Chandran Contact Email: Contact Phone: (None) |
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2024-12-22 (0.223 sec)