Tightening the rules on Cookies opens the door again for traditional advertising channels | |
With the phasing out of third party cookies this year, traditional print marketing channels should see a significant uplift – especially those who can offer their own MarTech measurement tools. Changes are afoot in digital advertising and marketers are re-evaluating their strategies as the long-awaited withdrawal of third party cookies comes in. Brands and their marketing teams, will be looking to change the channel mix, finding the most effective ways to reach target audiences and evaluate their effectiveness. This re-evaluation, and the continued need for GDPR compliant data, has seen a steep rise in demand for, and experimentation with, an overlooked marketing channel – door drop. Over the past two quarters (Q2&3 23) the IPA (Institute of Practitioners in Advertising) Bellwether Report has reported increases in direct marketing budgets of 7.3% and 5% respectively – the biggest upward trend since 2006.To enable door drop media, specifically leaflet advertising, to compete with the digital channels, Whistl DDM launched Leafletdrop its self-service leaflet campaign booking tool to compete with other campaign booking tools such as Google Ads and Meta Ads.Since its launch, more than 300 million leaflets have been generated and over 1,000 businesses of all sizes have used Whistl’s Leafletdrop to target customers either locally or across the UK, including e-commerce, subscription services, political parties, charities, food delivery outlets, restaurants, retail and entertainment outlets. Read Full Article Here :- https://www.martechcube.com/3-game-changing-hyper-automation-facts-for-b2b-marketers/ Visit Our Website:- https://www.martechcube.com | |
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| Target State: California Target City : Lake Los Angeles Last Update : Jul 12, 2024 4:42 AM Number of Views: 98 | Item Owner : Mark10 Contact Email: Contact Phone: (None) |
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