Everyone loves a discount, or do they? | |
We live in a world of discounts in 2023. No sooner have the ads been screaming at us about Black Friday and Cyber Monday, then it’s Christmas, Easter, Labor Day and so on and so forth. No one can argue that we love a discount. Why not take the opportunity to get something for less, so we have bragging rights at the office or dinner table. However, from a business owner’s perspective, especially an SMB, getting discount happy and expecting to run your whole operation on this basis can be incredibly dangerous for long-term profitability and indeed customer loyalty. You run the risk of being just like everybody else, a commodity, and forcing your customers into a ‘wait and see’ approach to buying ONLY when discounts are available. There is another way to approach this – in fact – there are many ways, and they all come back to being focused on the customer and understanding them. In recent years, the power and attention on e-commerce has been growing – some 25% of all purchases are now done online – but with this has been a chaotic move away from servicing customers and instead focusing on how cheaply and quickly we can do each deal on our website or shopping cart. Read Full Article Here :- https://www.martechcube.com/rethink-discount-driven-sales/ Visit Our Website:- https://www.martechcube.com | |
| Related Link: Click here to visit item owner's website (0 hit) | |
| Target State: California Target City : Lake Los Angeles Last Update : Jul 18, 2024 5:33 AM Number of Views: 58 | Item Owner : Mark10 Contact Email: Contact Phone: (None) |
| Friendly reminder: Click here to read some tips. | |