MarTech Interview with Ann Fellman, Chief Marketing Officer at Bloomerang | |
In your esteemed experience, could you kindly share the challenges that nonprofits and small businesses often encounter in the realm of email marketing? The first challenge in email marketing is that many organizations aren’t able to devote enough time (or any time) to building curated email lists. These lists, also known as segmented lists or simply segmentation, are vital to develop personal relationships with many supporters at once. If the sender does not send the best appeal to a specific group of people (e.g. those who care about the mission or those who have participated in a particular action), or reach out to enough people (because there was not an intentional strategy to collect emails), the organization will struggle to achieve the results they desire. The second challenge is that organizations often miss the benefits of incorporating an integrated campaign to support their email marketing efforts. It’s important for organizations to prioritize a consistent look and feel across email and the other channels used to market the organization’s message. Read Full Interview Here :- https://www.martechcube.com/martech-interview-with-ann-fellman/ Visit Our Website:- https://www.martechcube.com | |
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