Get Your Black Friday Email Strategy Right | |
Every year, Black Friday feels like a marathon for marketers—and a sprint for everyone else. If you’re looking to grab attention and drive sales, email is still one of the most powerful tools in your toolkit. At GetResponse, we analyzed over 1 billion emails sent by our U.S.-based customers in the first half of this year, focusing on active senders with lists of at least 500 contacts. This data isn’t guesswork; it’s grounded in what actually works. With the holiday rush around the corner, here’s a guide to help your emails break through, using insights rooted in real email engagement. Getting your email into a subscriber’s inbox at just the right moment can be the difference between an open and a missed opportunity. According to our Benchmark Report, emails sent early in the morning—between 3:00 AM and 5:00 AM—have some of the highest engagement rates, with open rates around 41% and click-through rates up to 2.87%. Why? Because this timing allows your email to land during a quieter period, away from the midday rush. Read Full Article Here :- https://www.martechcube.com/black-friday-email-playbook/ Visit Our Website:- https://www.martechcube.com | |
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