Is your program for marketing effectiveness long-lasting? Five things you should ask | |
With the help of these five crucial questions, this article will teach you how to make your marketing campaigns successful. 1. Does the program meet the specific requirements and objectives made at the outset? The goal of your marketing effectiveness program should be ambitious – not something that can be achieved in a few weeks or months – ladder up to the overall growth goal of your business and be supported by clear KPIs. Getting all relevant stakeholders – think everyone from your finance department to external agency partners – to understand and agree on what you’re trying to achieve is a key part of ensuring your program succeeds. • Actions: Conduct stakeholder interviews to build trust and factor in their needs and requirements where relevant. Create a roadmap that clearly articulates how your program is going to achieve the goal you have set. Socialize this roadmap with your stakeholders and keep them updated on progress. 2&3. Are the insights you have unearthed of a high enough quality? Is it clear what actions should be taken to drive growth? “So often, we see insights that are just data points rather than actual insights. You really have to keep getting into the ‘but why?’” So said Phoebe Barter, Group Brand Director at UK-based insurance company Aviva, at a roundtable event in Cannes this year. I couldn’t agree more. But once you have generated quality insights, you also need to work out what concrete actions should be taken and clearly articulate this to the people who are going to carry them out. Read Full Article Here :- https://www.martechcube.com/is-your-marketing-effectiveness-program-built-to-last/ Visit Our Website:- https://www.martechcube.com | |
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| Target State: California Target City : Lake Los Angeles Last Update : Mar 28, 2025 3:48 AM Number of Views: 43 | Item Owner : Mark10 Contact Email: Contact Phone: (None) |
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